03.11.2009Surprise campaign by Publicitas at the 2009 Swiss Media Ball
The 80th Swiss Media Ball & Zurich Media Ball was held at "The Dolder Grand" in Zurich on 31st October 2009. In collaboration with Akademie JAK Modedesign from Hambourg and Advico Young & Rubicam (advertising agency), Publicitas surprised the attendees with a special campaign.
Media Ball guests were welcomed by two models wearing haute couture clothing made only of newspaper. Then over 500 guests from the worlds of politics, business and the media had the opportunity to have their photos taken with the models. With the slogan «You can never know enough about media» Publicitas once again demonstrated how surprising and flexible print media can be.
The Swiss Media Ball is a charity ball. It supports both the «Reporters Without Frontiers» international aid organisation and the «Zurich Journalists Prize». The Swiss Media Ball is open to partnerships with all organisations and people who operate in the media sector. The event is supported by the Swiss Press Association, among others.
Link to the photo gallery: publicitas.ch/medienball
